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ABOUT SHANNON
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I believe in blending your personal style and family traditions into your event. I believe in parties that take your breath away. I believe guests should feel pampered. I know that coordinating an event can be challenging and I want you to enjoy the planning as much as the big day.How did you get your start?I helped my mother with her cocktail parties from a very young age. She taught me the importance of being a good hostess. I planned my first solo event at the age of 16. A 500 person benefit that raised $3,000 for the Ronald McDonald House. A love of people, celebration and a commitment to the planet led me to planning fundraising events for environmental non-profits.I started working with an event designer in the Bay Area and learned the world of weddings from there!Can you tell us about your company philosophy?Engagement can be a very stressful time. Its not just the planning of the wedding that is challenging; there are so many variables involved. The couple has to be the center of attention at all the engagement, parties bachelor parties and showers. There are family dynamics. And you're always left wondering if you left something out as the date approaches.For me its about education, information and service paired with a high level of design. I educate my clients on the wedding process from the very beginning so they know what to expect. I keep them as informed as they want to be so they can feel completely in control. I'm also constantly working to find new ways of providing the highest level of personal service. I like my clients to feel well taken care of. How do you approach design?I really look at design holistically. A well thought out and cohesive look is one of my first priorities I help create a color palette identifying textures and elements and then apply those to everything from the invitations to the bridesmaid dresses to the table linens and flowers. My personal style is elegant, tailored and sophisticated. I like clean lines. What is your typical client like?My clients tend to want something a little different. They usually have lots of great ideas but dont know how to bring them all together. They generally want their wedding to be a really fun party while still feeling intimate and chic. When the wedding is over, we're often very good friends.Anything else you'd like to add?I believe that entertaining is an art. For me, having a great party is not about impressing people with how much money you spent on a lavish affair, it's about making sure your guests are comfortable, delighted and amused throughout the evening. I love when guests leave thinking "that event was SO gorgeous and unique" or "the food was incredible" or "i can't believe how much fun that was" instead of thinking "i was freezing all night" or "the band was way too loud" or "can you believe we had to wait in that long line to get dinner?". Little things like this take away from the overall experience and taint people's memories of the evening. Being able to visit a site and recognize the potentials for problems takes years of experience as does developing relationships with the best vendors in the business and understanding the psychology of how people experience an event. It's not deniable that having a party like this costs money, but if done correctly it can feel effortless. These are the types of events I like to throw.
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